Category Archives: exclusive contracts

What 2010 Bowman Says About Exclusive Licenses

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I think we have finally found a way that an exclusive license can be good. 2010 Bowman is the most hyped set since 2009 Ultimate Collection Baseball, and prices have been above ridiculous – getting ridiculous(er). One of the main reasons is because 2010 Bowman will be one of the only baseball sets released between now and September, and because the set has always been so widely collected. Because of the exclusive license, secondary market card prices have been higher than expected, as there is no hype building around any other product release. There just arent any other products out there to look at, so people are buying into this one full steam.

Of course, it doesn’t hurt to have a great prospect class, as well as great rookies to drive the product, but that is only a slice of the pie. Really, Topps has shown that the cards they put out on the low end of things are going to be as good as they have ever been, despite not having anyone to compete with. At the same time, we are still getting a pretty good idea of why the exclusive continues to suck absolute donkey balls, as Triple Threads looks as boring and uninspired as ever. However, with Topps Chrome and Bowman Chrome on the horizon, both looking to contain on card autographs from Stephen Strasburg and Jason Heyward, low end Topps may be the reason why collectors will forget that an exclusive even exists.

Personally, I hate exclusives all around, and I definitely believe that 2010 Bowman would have been as good as it is regardless of whether there were competing products. However, I feel a little better knowing that Topps did not take their foot off the gas for their staple sets. They easily could have avoided putting Strasburg in this set, or giving Heyward his third chrome card, but they still went after the jugular in trying to give fans what they want.

I also hope their gusto transfers into their football sets this year, as we are going to be getting a healthy dose of everything baseball. Topps Chrome, one of my favorite sets of the year, is back, and I hope that they give it as good of a treatment as they look to be giving everything else in their low end portfolio. Yet, I cant help but feel cheated, as they have done nothing but prove that they can only build on the existing rather than create new stuff. Last year’s calendar from Topps was filled with low end greatness and shitty attempts at producting higher end popularity. I sincerely hope that they take some notes from past successes and transfer them to a better idea for a new set. Hell, Platinum could be the equivalent of Topps Chrome and SPA’s love child if they did it right, and I am crossing my fingers that it turns out that way. Last year it wasnt. Mayo could be the football version of Allen and Ginter, like it was designed to be, but for some reason they just cant get the same sort of awesomeness packed into the product. Maybe this year will be different.

In all seriousness, I am extremely happy that 2010 Bowman did as well as it did despite a baseball exclusive. It shows that maybe there is still some hope for the industry side of a hobby that is focused on what is coming next.

The License Dilemma Gives Birth To Another Big Signing

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UD recently announced their deal with Pete Rose to have his autographs and memorabilia included in 2010 Upper Deck products. This was expected as not having the license has already led to the acquisition of Joe Jackson and other players who may not have been ready to sign. I think this poses an interesting conundrum facing many of the companies out there, however. Is it better to work outside of the licensing if it means giving collectors what they desire? I will say this, Pete Rose has always been a widely collected guy, and giving the people what they want is never bad.

I would say that the biggest issue facing a company without a license is the logos. In baseball and basketball, its much easier because the players are more the commodity than the players jersey and logo. In football, it’s a different story because of the way players equiment obscures their likeness. In theory, a football player’s likeness is the jersey he wears.

Because of this situation in football, there really isnt much of a choice in terms of operating with or without a license. A company could produce college cards to appeal to the niche of college collectors, but that is impossible now with UD in control of that license too. I believe that is why the NFL has such tight restrictions over what goes into each product. There has to be a certain percentage of rookies versus veterans, team logos have to be displayed this way, you can do this, you cant do that. It happens because it can.

For Baseball its completely different, because you can slap a player on a card with a city name, and everything becomes clear. Also, those players that were once a no-no are now fair game. Since the black balled list of players contains two or three players that people love, or love to hate, it becomes very problematic to a company that has to act within the ropes.

Basketball is very similar, though it becomes more about exclusives than anything at that point. If you have the top guys, you can be successful with or without a license. UD has been holding onto LBJ and Jordan for years, with Kobe only leaving recently. Even without Kobe, UD has maintained the ability to drive a product without having logos on their jerseys. LeBron is just as much a marketable presence with his name and number, as he was with it.

Personally, I probably would stick with licensed cards for as long as possible, only because I like having the logos as a part of it. However, if I had the choice between buying products that were able to go outside the boudaries and those forced inside them, I would definitely not give up on my favorites even without the license.

Its Possible That The NFL May Be Down To 2 Next Year

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Earlier on Twitter today, Steven Judd, of former Sports Card File fame, commented that he had heard the NFL was cutting a license from one of its three manufacturers for 2010. Considering that all three licenses are up for renewal next year, that isnt a stretch. Now, none of this is confirmed, and it could just be rabble-rousing, but after reviewing the situation, its definitely plausible.

Im sure a lot of you would expect me to say that getting rid of Panini would be a great idea for the NFL, but actually I would hate it if they left. Cutting the choices of collectors in any way is a completely ass backwards fucking idea, even if that means that my hatred for Panini football would no longer be required. See, thats the beauty of it all, as more choices equals more hobby variety, so that if someone like me hates Panini, I still have more to fall back on.
Everyone knows that Upper Deck football is my favorite, because in my opinion, their quality of products (design, content, hard signed cards) is absolutely and utterly unmatched by either of the other two brands. There just is no substitute for me. However, other collectors disagree completely, and they have just as much at stake in this. The actual reality of this type of situation is that no-one wins, and every collector loses. I may despise Prestige, Absolute, and others, but I do like some of Panini’s stuff. If Panini is forced out, for example, I would lose out on those products, as well as the notion that my hatred could change with the design evolution that each brand goes through.
Then again, if Upper Deck is forced out, I will be too. At that point, there is no reason for me to continue collecting new stuff, as I buy 90% UD with the exception of the Topps Chrome and Bowman Chrome stuff. Theunfortunate part remains that I wont be the only one in this situation. The Gellman haters out there would love to see me squirm at a future without licensed UD football, but its not just me. There thousands out there just like me, if not more hardcore for Exquisite, SPA, and the rest of the UD slate.
I commented before that there NEVER should have been an exclusive license in Basketball, and there NEVER should have been an exclusive license in Baseball. To think that the one place where exclusivity is NON-EXISTANT, they are cutting back on stuff, is a completely fucking asinine notion. All politics aside, limiting exposure of any commodity is a horrible idea, which leads me to believe that there is another agenda at work.
Guys, this is bad if its true, very fucking bad, no matter which brand gets the axe. The industry part of this hobby will be in worse shape than it already is with this crap, and its sad to see it come to this point. Personally, I see one of two outcomes: 1) UD is forced out of yet another sport, and resorts to unlicensed and college branded football products. 2) Panini realizes that they cant support an NBA and NFL brand, so they focus everything on Basketball and drop the license without being forced out. Either way, I see Topps as safe, as for some reason they are thought of as never expendable, despite producing abominations like Sterling, Triple Threads, and Lettermen.
Hopefully, none of this comes to fruition and we are back at square one come 2010.

Spoilers on Donini’s “Big” Announcement

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Yesterday, Donini said they had a big announcement to make via facebook, and I have gotten some information that it is to announce some NBA exclusive contracts from tomorrow’s draft. Blake Griffin will be one of these people, which begs the question of why the fuck are they making such a big deal out of this WHEN THEY OWN THE EXCLUSIVE LICENSE? More importantly, without LeBron James, Michael Jordan, and Kobe Bryant, should they be wasting money on exclusive contracts when they should be figuring out how to overcome the obsticles that Topps faced when producing their basketball cards.

I am guessing that UD made no attempt to gain exclusivity with the top draft picks from this year’s class, and that Donini was probably negotiating against themselves. This will mean that there will be a few things they have grossly overpaid for, instead of just one. Im guessing that they already lost many fans when UD leaves, as they are the only ones who produce cards of three of the only people who are worth anything in Basketball. Seriously, all UD has to do is put out a product with Bryant, Jordan and LeBron, and it will automatically sell more than any Donini product rookies or no rookies, team logos or no team logos.

I think its fucking hilarious that Donini thinks this announcement is worth a press conference from NYC the day before the draft, especially now that their products have about as much clout as Topps Opening Day. In fact, maybe Topps and Donini should have a sit down to discuss the level in which the basketball products will fail. Shall we talk about Eschelon, Lettermen, and Triple Threads? They definitely did not live up anywhere close to their price.

Exclusive Does Not Mean Better

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Exclusivity has been the talk lately, and I must say, everything about the stories has me pretty worried. The reason that I like the hobby is because there is a shit ton of products from every company that I can give a chance. Don’t like the latest DLP offering? That’s okay, there are a lot of other products out there that have the chance to be what you are looking for. With exclusivity on a player, or even now a sport, all of that goes away and that fucking sucks. Here is my previous post on it.

As we speak Baskeball has an exclusive company with Panini, and the MLBPA is looking towards Topps as its singular provider. When I see that, all I can think about is how badly I feel for those people who love collecting those sports. What sucks even more is that the people who collect exclusives from each company like Jordan, Jeter, Kobe, Grif, and LeBron, don’t have anything they can do any more. You basically fuck them out of their favorite player’s stuff. If you look at those names, you can imagine how many people are going to have a problem with that. It brings in another question though, what happens when Topps products blow donkey balls one year for baseball, or what happens if Panini doesn’t live up to what they promise? Where else do you go? Unlicensed products will be made, but all that will trigger is lawsuit after lawsuit for the people who get screwed on the fact that UD Basketball could probably outsell Panini, even without a license.

For the collectors, exclusivity will not bring back 1990, or even 2000. It wont work like that. The only thing exclusivity will bring is problems with the collector base. People will get frustrated when topps produces somehthing they don’t like because they will have to wait until the next topps product to come out for vindication. What happens if that second product doesn’t live up to expectations? You keep waiting. Then, with exclusivity, Topps may not need to produce as many sets as they had to in the previous market to stay competitive. You would think they would focus on things more now that they have free reign to do as they please, but that doesn’t happen. It happens all the time: a company comes into a better situation, and makes a whole bunch of extra money. Instead of putting that extra money into making products better, they just pocket it. Im not saying that is what will happen, but you have to imagine that a lack of competition will turn things in the wrong direction.

People talk about exclusivity as good model because of what happened with UD and hockey cards. Well, see, when you have 1/8 as many collectors as baseball cards do, there isnt as much demand for variety. Hockey cards never reached the level that the big three sports did in competition, so it wasn’t a big deal to most people who only lost 1 or 2 major products from the calendar. Its much different with Baseball and Basketball, especially when the company that takes over is NOT one of the two biggest producers in the key market. With Baseball, there are quite a few people, myself included, that wont touch baseball cards anymore with Topps as a primary provider. Those are usually the people who collect many sports instead of just baseball, so higher end stuff is more important to them. When Topps Sterling and Triple Threads become the only option, things will get dicey for me and those people. I know I am not alone in that feeling.

Im not sure why the NBA and the MLBPA are playing with fire, or at least what seems like fire to me. Hopefully it works out, I really do hope that it does, but the little voice inside my head has been trained for disappointment.