The Donini/Beckett Love Affair Continues: How Far Does It Go?

So, Donini sent over another box to Beckett, again a week early. Im sure it was for all the “favors” to be named later, but this one gave us some indication of how deep the love affair really runs. Not only was it a week early, fresh from the factory, but it contained an auto that Donini has been publicizing non-stop since the Premiere last month.

They managed to “pull” (being a subjective term) a Percy Harvin School Colors fugly silver paint pen auto, which in itself isnt that big of a deal. The reason I am mentioning this is solely because of the sheer fuckload of marketing they have done on these cards. They have released digital galleries – twice – as well as provided extremely visible coverage from the premiere signing of the cards.

After seeing all of this marketing crap, I guessed that it was happening because when Donini releases an on card auto subset, its a holiday! No matter that they are fugly beyond belief, they are just happy to be a waiter at the on card auto dinner table, right?

Obviously, post-beckett break, its making a little more sense to me. Considering that Beckett was delivered a box with a top of the class auto from this set, we are now seeing the purpose of the Beckett box break. Its no longer about setting unrealistic expectations for the box breaks that are done by real collectors, but now its about pimping your ugly ass subsets to draw up needless buzz. My uncle, an emmy award winning writer, once said that hollywood only advertises early when its a dog, otherwise they let the stuff speak for itself – then blow it up. Here we clearly have the dog, being blown up as long ago as the fucking rookie premiere. Then you send a fresh box to Beckett with a “great” example of that target? Cmon, im not that dumb.

Im not even going to talk about the 2 patch cards they received in the same box, something that NEVER happens in boxes of Classics.

Lastly, on an unrelated note, Im happy that Donini has sort of solved their floating swatch problems, as some of the jersey cards look good. However, they majorly fucked up the base formula by editing out the field and replacing it with a weird ass brown background. Im not sure why, as I think the field is ABSOLUTELY necessary to do a picture it’s due justice. Without it, you just have overdone photoshop abortions with no character.

Donini’s Recent Fails

I have been saying for a long time that Donini has no idea how to design a jersey card. After the ugly display in Elite, I want to go over a few things that I just cant understand.

Here are 5 cards that I think are very, very poorly designed. The swatches are all over the fucking place, and half of them just shouldnt be there. See, Donini really needs to understand that not every card should be jersified. That means that you may need to create more cards, god forbid, but thats your job, and I am fucking sick of having sets built around these pieces of shit.
(CLICK TO ENLARGE)
Match the letter above to the letter below:
A – I am not sure why they decided this was a good place for the swatch. This card is so fucking busy there really isnt ANY place for a swatch, it needs to be more simple.
B – Why put the Pats logo on a helmet? It looks fucking wierd and fucking stupid. Logos were designed so that they could be displayed as solo standing items, no reason to show it this way without explanation. It doesnt fit.
C – The script “elite” and the swatch should be in different spots. Im not really sure why they decided to do it this way, probably because they were too fucking lazy to switch the card around. Either way, the whole card looks ridiculous, not sure what is up with those assymetrical lines.
D – This swatch is placed well, but it is the wrong shape. The whole card is an ill fitting combination of straight edges and circles, but this card would look much better with a circular swatch and inward curving edges to the box that approaches either side of it. Considering that this card is about targets, not sure why they chose a design similar to that of the universal symbol for atoms.
E – More logos on helmets, completely unnecessary.
F – This swatch is completely in no mans land, but it fits the design of the card. Yet, because the card is split into quadrants in such a weird way, im not sure why they thought it would make a good fit for a swatch. Another floating window, another fail.
G – Another card that has no room for a swatch, despite the out of place presence of the one they forced in there. When you cover up the player, something done on many of Donini’s awful designs, you takes everything out of the card that it was created for.
H – Brady’s name just looked so ridiculous in that spot to me. Im not sure why it was done in that font in that allignment. They should have done a different font and had it cover the whole box. Get some better designers, my 5 year old cousin could do better with a crayon.
Now, its pretty simple to solve all of this freaky deaky ugly design work. Either design cards around the swatches and find places for the rest of the stuff later, or maybe dont shove the swatches down our throats at all. UD and even Topps have come up with some other filler ideas besides sets crammed full of relics, some good, some epic fails, but at least they are trying. This is complete fucking laziness in action.

Product Review: 2009 Donruss Elite Football

We are four products into 2009, and Elite is the first product that actually holds some value for the collector in the long run. However, while looking at the final product, there were a few major questions looming that I may not have been able to get past. I was able to view a whole case broken by my friend, with disasterous results, but I am not going to focus on the pulls. Just the cards.

Design / Creativity

This year’s Elite is basically Prestige Chrome, and from my review of Prestige, you can pretty much get the feelings I have about this product. First, the set looks eerily familiar, or rather very close to last year. There is also an ugly addition to the base cards with the electrical storm that seemed to be present at the printing of these cards. In the words of my friend “What the fuck is this? Are they on the set of Crank?” Ha.

The subsets have also dropped considerably in terms of looks from last year. The throwback threads is a perfect example of how bad this has gotten. Last year, the cards were so good looking, I actually went out and bought my first non-auto jersey card in a year. This year, they look stupid to me, mainly because the jersey looks like an add on piece rather than part of the design like last year.

The staple of this set, Passing the Torch, has been updated – I guess for the better. It is no longer a front and back card, making it much easier to display. I don’t think the design is awful, but I don’t think it lives up to being THE cards from this product. Plus, when you look at every other company, not many have their crown jewel cards available in millions of parallels, unless you look at Topps High End. But that doesn’t count.

Also, im not sold on this mirrorfoil they have coating each card. In previous years it has become extremely succeptible to pack fresh damage, and my friend’s case definitely felt the brunt of it. Many of his cards were damaged, and though they werent too important, its frustrating. I think they need to get rid of this practice of using condition senstive materials to produce their cards. That is the one thing Topps has down with chrome and finest.

Lastly is the diecuts, something I used to like a lot. However, as a result of the coating on the cards, I saw a lot of damaged diecuts in my friend’s case. Some people love these cards, but I am indifferent, something you could attibute to my lack of love for the base cards. I don’t think it’s a win on these, but its not a fail either.

Rating =

Relic Cards

The floating swatches are back, and Donini fails to incorporate the windows into the product with any sort of good ideas. Most of the time the windows look like add ons, as said before, Im guessing because of how many parallels they have of each card. See, with UD, most jersey cards are designed to avoid the floating windows, most likely because the jersey window is incorporated into the design, and the sticker is added later. With Donini, it seems like they just try to fit everything onto a pre designed card. This leads to cards that have floating and out of place jersey windows that don’t fit into the overall feel of the design.

I am continually disappointed with Donini relic cards, they never do favors for my eyes. After the Prestige debacle where cards were designed that covered up the players with swatch windows, I thought things would get better. They didn’t.

I mentioned above that I didn’t like this year’s throwback threads set. Chain reaction and Prime Targets are worse than those, and you have to look hard to find a good looking relic card in this product.

Rating =

Autograph Cards

I am a big fan of paralleling the base cards with auto’ed versions, but its tough to find the autos in this set with the time travel residue, the dark cards, and the black marker that was used. I think when it comes to designing auto cards, you have to figure that a special light space needs to be present. On Bowman chrome last year, Topps did a higher half circle. On many other cards from last year, a light picture with a background included is used so that the stickers don’t blend in. None of this consideration was used for Elite.

As for the College ties autos, the cards look completely unbalanced. The autos weigh down the cards completely on the bottom and things look out of place when you throw a sticker on card designed as a base insert. Same thing tends to happen with many of the other subsets with auto parallels, and I think its scary that people think this shit is “cool.” Have we gotten that complacent?

As said above, I liked the PTT autos not being front and back this year, but I still hate all the parallels. I didn’t like that they switched to two tiny pics on the side, however, when you get into duals on one card, its tough to avoid. The PTTs are still the best cards of the product, but for this set, its not saying much. I sincerely hope Classics is much better. Yet, with that school colors preview we got, I am very, very scared.

Rating =

Value to the Collector

This is the first set of the year that minimally holds its value, especially in the low numbered diecuts and autos. I think its possible to make some money on a break of this stuff if you get lucky, but if you are looking to keep what you pull – wait for later sets. The PTT autos are some of the more valuable Donini duals, and have been the focus of many collectors who have liked the set.

The rookies arent going to hold too much value unless they are low numbered, but the diecuts and status cards should hold well over the months. I call this set Prestige Chrome, and its funny that the parallels of the RCs really fit this mold.

Lastly, I think its within your best interest to buy the singles as the price of the box is most likely not going to be eclipsed by what you pull. Still not an awful product to buy if you are looking for cards that wont be hurt by the release of the post premiere sets.

Rating =

Overall Impressions

I am very disappointed by Elite, I think this could have been done a lot better, especially if they had thrown in a few new concepts. See, with many other products, creativity factors into new subsets and better designs on the existing cards they are remaking. When you don’t change a thing and you throw it out there just to throw it out there, I am going chide you for your laziness. SP Authentic is the set to buy each year because they do a great job of combining the old with the amazing ideas they have for the new. This does absolutely nothing of the sort, and to me that is very frustrating. At that rate, you should just update your set each year with new cards, a “living set” as I saw someone suggest on one of the boards, mainly because I am so bored with stale concepts.

Average Rating =

2009 Product Leaderboard (SO FAR)

1. 2009 UD Draft Edition (3/5 GELLMANS)
2(t) 2009 Donruss Elite (2/5 GELLMANS)
2(t). 2009 Playoff Prestige (2/5 GELLMANS)
2(t). 2009 Bowman Draft Picks (2/5 GELLMANS)

Prestige Chrome Hits eBay, Leaves Me Wondering Who Designed It

Well, we have a few preliminary cards up on eBay from Donini’s recent offering of Elite, or as I call it, Prestige Chrome. See, Prestige was a gross product this year, an abortion of weirdly placed swatches and stupid concepts all for a price that wouldnt hold even if every card was numbered under 50. Elite, built on pretty much the EXACT same idea, is really just Prestige on foilboard. You know, I never get why foilboard is such a favorite of DLP. I used to think it was cool (ooooh, shiny!), now I think its lame and played out.

I am about clean and practical designs. Elite’s staples, the RCs and base, are busy and ugly. What? What is that you say? Is Knowshon running into an operating Tesla Coil and causing an explosion? Is there some sort of electrical storm? Is he time travelling? He must be lightning quick, if you catch my drift.

Here is a great suggestion for Donini, take a look at the foilboard Topps uses for Chrome and Finest and find out what they do differently than this crap. That way, it wont look fucking ridiculous, there will be less chipping and damage when pack pulled, and I dont have to look at my ugly mug everytime I admire the card.

I will say this, the PTT autos look a little better than last year with both players now on the same side of the card, but they should have taken a page from UD and not released 5 billion parallels of the card WITHOUT autos and then one parallel with the auto /25. I can never understand why companies do that.

I am not going to be buying a product with one, yes ONE, redeeming subset in it. Ill wait for Classics to get my Donini fix for the year. I did say year, that was not a typo.

First Look: 2009 Playoff Absolute Football

Here we have the first huge preview of 2009, a favorite of mine, Absolute Memorabilia football. The problem I have with this set, now, is that it has not changed since 2007. The cards look practically dead on as the ones last year. See, normally, I would be pretty excited with this set, but the cards are so similar, its almost like its an updated checklist to last year’s cards. Now, I know that DLP has gone through some major overhauls since becoming Donini, but at least put some effort into it. Jesus.

The cards that did receive some new designs are just polygonic traffic jams on ridiculously busy cards. Everything is tough to focus on, and you can bet that Donini is going to feel some heat after their products flop miserably with no new effort.

As if to rub salt in this wound, they are CONTINUING the use of event used footballs. Wonderful, glad to see that they havent heard the cries of the many people out there. Even UD stopped using the footballs in their SPX product. Save it for retail, not a 120 per box product. Gross. I may buy some singles from this product, but the overall presentation has left an awful taste in my mouth.

REST OF THE SELL SHEET