Category Archives: Upper Deck

SCU Reports: The 2009 NFL Rookie Premiere With Gregg Kohn Of Upper Deck

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Over the last few days, I have spent a lot of time covering the politics of the Rookie Premiere access, but now I have some info on the goings on of the event itself. Gregg Kohn, product manager of UD Football, graciously spent some time informing me of what happened, and based on our conversation, my respect for the 2009 class has gone through the roof.

First some background. Since the early part of the decade, the top NFL rookies have gathered each year in Los Angeles to run through the routes for the first time in their full gear. Also since the early part of the decade, there have been swatches from jerseys obtained at the event put into the cards we buy throughout the card season. Most people automatically assume that the jerseys they get are one of two things: game used (they are not) or the jersey in the picture (they are not). In reality, the jerseys are worn for a matter of seconds, and the jerseys in the picture are kept by people at the event. Really, as long as you know this, there wont be any surprises, so I wont talk about it much more. What you may not know, is that the event is the sole reason we have cards for the year at all, so its a big give and take with the collectors. Again, I am not going to focus on this, the NFL had their chance for that and epically failed.

Instead, I am going to focus on a few other things, mainly the players, and some great stuff that is coming down the pipeline for UD. Before I move on, I want to thank Gregg again for the wonderful help he has given to this blog. He is one of the only people I have met that appreciates the role blogs play in the hobby media.

Moving on to the event, Gregg said he had a great time with a great class. He said that it was one of the best classes they had invited to event, and there was not a primadonna in the group. He mentioned that EVERYONE was happy to be there, and more than willing to overparticipate on what was asked. He also mentioned that a lot of the players were very happy to sign their stuff, and most wanted some of the cards to take home with them. They brought quite a bit of product with them to get hard signed for the sets, and that will include 10 of 12 sets with elements of hard signed cards, and more than half at ALL on card.

Mainly, they were trying to focus on getting more for you, the collector, which includes things like player inscriptions, as well as other newer ideas that really havent had a place in the past days of the hobby. He also commented that the many of the guys, including Darrius Heyward-Bey in particular, were determined to sign their full name regardless of how they felt about signing cards. As a kid, Heyward-Bey hated give up autos and told Gregg he would be signing everything the same.

Many of you also wanted to know about throwbacks and other jerseys that players may have worn, and there were players that needed to wear them due to depleated inventory at the jersey manufacturers, or for a nice touch in general. So, for instance, Crabtree wore some Jerry Rice stuff, Tyson Jackson wore some Derrick Thomas stuff, and a few of the Giants even got to wear some Mark Bavaro stuff. Gregg said that they players actually like this a lot, and Josh Freeman even wanted to keep the awesome Warren Sapp throwback they used. Of course, that means if you see a weird letter in your card, don’t worry.

Gregg specifically remembered Jason Smith and his wonderful and addictive personality, saying that he was one of the best players to be around at the event, cracking jokes and talking shit. He also mentioned that Brandon Pettigrew of the Lions was great, and that he may have been the biggest tight end ever. People like Aaron Curry were also gigantic, but somewhat reserved as well, which was funny to hear. Gregg even agreed that Beanie Wells was surprisingly big for his stature, and would not like to take a hit from that tank at full speed.

Gregg explained that the event was done in shifts, where four or five rookies came to the station at a time, and went through the requests of the company. For Upper Deck, they tried to keep them in teams or at least with their buddies, at least to keep things easy. They wore around the expected amount of jerseys, enough to fill the 2009 products, but it was definitely not as many as you would expect.

So, all politics with the NFL aside, I am thouroughly impressed with Gregg’s report. I will put that much more of a stake into this year knowing that the players have fun doing the events of the weekend, even the Touchdown Dance competition and the trampoline jumps for pictures. After we finished talking about the event, Gregg and I were in agreement that it was tough to think ahead a few years and know that a few of these guys wont be playing anymore. He said they were a great group of guys to spend a weekend with, and wished them the best in 2009.

As for UD products, it looks like it is going to be another banner year. SPA will be back and better than ever with an unprecedented 10 auto rookie patches per case. For the other boxes, you will either get a jumbo signed patch of a rookie or possibly veteran, or one of the new authentic dynasties cards that focus on the teams of each decade. Gregg didnt mention the letters, but they could still be included.

Philadelphia looks like it is going to be a huge success, as we have seen in the galleries from the weekend, and you can imagine that the cards are going to be beautiful. He specifically mentioned jumbo inserts that were hard signed, as well as the mini signatures we would come to expect as a staple of many retro products. There will also be a National Chicle insert set with autographed parallels, many of which were signed during the weekend.

When it comes to 2009 Ultimate Collection Football, Gregg said that they were going to go back to the non-relic versions of the RC Autos. He also said they are tossing around an idea similar to USA baseball where the players will be asked a question to answer along with their sig. That should be interesting, as the USA cards were immensely popular.

These products will accompany Heroes and Draft which should be on shelves very shortly, both of which look great. Heroes will have all hard signed cards, and you can thank the weekend for those.

With that I want to give ANOTHER special thanks to Gregg and to Brandon Miller for their work on this blog and the rookie premiere, their participation is always a treat for me. Both have a standing invitation to come back whenever he wants. Also, sorry to Lindsey who is the brains behind UD design work. I referred to her in a previous as a guy, she is actually quite the contrary. Thanks!

Where Do We Stand For 2009?

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After this weekend, all I have heard is that this year, the card companies are going to be coming at us with all they have. On card autos, player inscriptions, new and wonderous patch ideas, everything. Since the rookies are always the focus of each card year, and secondary values holding at more than expectations on early products, are we seeing a bounce back that no one had predicted would come this early? I mean, Percy Harvin’s prestige auto sold for 62 dollars! 62! That is crazy talk for a late first round WR, even though he was touted as one of the most talented in the draft. Either way, some of the new trends seem to be helping us rather than hurting us, as maybe this will give the companies some steam to move through the year.

So far, all we have right now is Prestige, with UD Draft and Bowman DP nipping at its heels on the calendar. Donini’s offering was quite less than stellar in my opinion as the value for the collector just didn’t seem to have lasting power. Although it has its plusses, it was mostly a disappointing start to the 09 season. Bowman DP has a nice design, but in all honesty, I don’t see it ever being worth more than the Topps Draft Picks and Prospects sets of years past. UD draft looks ten times better than last year’s, but doesn’t have the bang I am looking for. However, with 5 autos per box, Im hoping it will be great, but as with all early products, I am not holding my breath. This begs the question in my mind of how they could just throw these products to the wolves and wait for the dog fight? In an economy that is depleating the necessary disposable income at record rates, why even waste your time with a sub par product? Prestige was definitely that, a throw away to cash in on early hype. It may have gotten some money in the door, but it did nothing but water down the strength of my desire to stick around for the blockbusters like SPA at the end of the year. At least, that’s the way I feel, maybe its different for others who are out there.

From the “coverage” of the premiere, it seems like player inscriptions are the new go to schtick for the companies to draw you in. Ill agree that cool extras like Sanchez writing “El Matador” on a card or “go Jets” has its appeal, but after awhile, that will go away. Im not going to argue and say its not worth it now, because it is. I love the idea of the casual inscription, but as with every good thing, it will become the standard rather than the exception that made it special. Eventually we will long for a regular auto because “See you next year Tebow!” will have been on every card. You know it will happen.

In my interview with two different shop owners that I will post later this week, both said that the market is spread too thin for anyone to have any semblance of a way to collect what they need, let alone what they want. I stand by the fact that I do not agree that there should be 4 products a year, but I will say that maybe its time to rethink the strategy for the year at a time. Both owners said that the kids have been lost and that there is no way to get them back, which makes me think that there could be a large, large problem coming down the road. Matt from the Beverly Hills Card Shop mentioned that in today’s hobby, most of the kids that come in only want the 20 dollar packs, or if they don’t, they are left with VERY few choices that still provide them a chance at the stuff they came for. Where does that leave us?

Elaborate patches and unique player signatures only go so far, but you also have to consider that there isnt much money in the industry to take things to a different level either. This is where the stale ideas come in, and I am one of the people they are losing, for sure. Im not saying that I am going to stop collecting right this second, but I am bored beyond belief, despite my enthusiasm in the last post. I am more excited now after hearing reports from the weekend, but I am far from my excitement in 06 and 07. I hope that the companies do not think of autos inscriptions as the out pitch, it needs to be the setup outside. We need something better, and I hope they can find a way to do it. I want them to find a way to do it. Its been 13 years since the hobby has been reinvented, I don’t think I want to go through the innovations that have hit other industries in that time.

I Have High Expectations For 2009 Products

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Every year, readers send me boatloads of emails asking which products are the best. I usually have to give them a short answer in the interest of not writing a novel, but most of the time it boils down to 5 products that don’t usually disappoint. Last year I talked here about my favorite cards of the year for each rookie class, so I thought I would update things a little with performance updates based on the 2008 products.

Here is my list for 2009:

1. SP Authentic Rookie Patch Auto

I put this one at number one because the design is usually the best of the year, they are usually half the price of their exquisite counterparts, they are on card autos, and they have been around longer than most of the other ones that are making an appearance on this list. Collectors value these over many of the more high end products mainly for those reasons and I agree. SPA is my favorite of the year almost all the time.

2. Exquisite Rookie Patch Auto

These cards come from the Bentley of sports card sets, and usually the design and value reflect that. I loved the RPAs from this past year, which offset the suspect year before it. These are the most valuable cards of the year, but you will pay almost twice the price of a normal card to get one. If you had started a collection of your guy, this would be the centerpiece.

3. National Treasures Rookie Patch Auto

I am only referring to the on card version of this set, as the others can get nuts with the different diecuts. I especially liked this set last year, as the tapered windows were a major, MAJOR upgrade. These may come out of the second most expensive product of the year, but they don’t live up to the cards from SPA and Exquisite. The reason that they are so high on this list, is they are the first super high end card of the year, and most consider these to be Cadillacs to the Bentley mentioned above. I would be fine with a Cadillac.

4. Topps Chrome Rookie Auto

I love Topps chrome, it’s the one Topps product that usually doesn’t disappoint. Add in the fact that they dropped the price last year, and I must have busted 5 boxes. The Chrome autos are usually just the auto’ed version of the base, a tactic I wholeheartedly approve of, and the simplistic card usually scores well with everyone. Although the design isnt fireworks in my heart this year, Im hoping it will look better in person. It usually does. Now, the photography is a whole different story altogether.

5. Leaf Limited Patch Auto

Leaf Limited was a let down last year due to the format switch. The patch autos were still great, however, and that was enough to get me to buy into a few group breaks. I think these made the Contenders from last year look like crap, but that was just me. This year, I hope they are back, and I hope they continue to be one of the more aesthetically pleasing. The one thing I am dreading is more black sharpie over the player’s pic. That didn’t make sense with room below.

Honorable Mentions:

– Playoff Contenders Ticket Auto – no material, which I like, but last few years design has been ridiculously bad.
– Leaf Certified Material Mirror Blue Freshman Fabric – Loved 2007, HATED 2008, 2009 is a ?
– Ultimate Collection RC Autos – These were kind of botched in terms of the usual format, but I loved these last year.

Be sure to realize that new products come out every single year, and this year will be no exception as Donini tries to make a splash. So far, we havent gotten much in terms of plans, but you can bet that the other companies will have their guns cocked and ready to fire with their own sexy products. As long as you are good at spotting the ‘1 year duds’ as I call them, you will be fine.

The Big Evils – Are We Looking At These Things The Right Way?

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I want to write about something here that I have spent a lot of time covering on this blog, mainly the aspects of the industry that I cant stand. Rather than going into long winded rants about why these things suck, I think its about time to discuss why they exist in the first place. If you have further insight, please let me know, I am in the business of learning here, and you can help.

Event Used Jersey Cards

Man, if there is one thing I hate, its these cards. Basically paying the players to come by and do a try on session with about 1000 jerseys, some of them not even they’re own. Most of the time, collectors don’t seem to mind and still pay through the nose for the logos and everything like it, but have any of us really thought about why they exist?

When it comes down to it, I want jersey cards of my favorite players, and so does most of the hobby. The problem is, with most companies wanting to produce the jersey cards AD NAUSEAM, there just isnt enough material to go around. If you conceive a plan for the jersey cards produced in a year, there are in upwards of 200 per player. Many of those cards are numbered as high as 1500, meaning that there is a shitload of material needed. With each rookie only playing in 16 games if they are lucky, we can expect that few jerseys will be available, if any. Add in that there are 3 companies competing for them, as well as collectors with deep pockets, and you see where I am going. In reality, without event used cards, we may get 5 cards per player, and Exquisite and NT would not be possible. That is not acceptable to me, so my anger about them is a little misplaced, maybe. Does this mean I will go and mortgage the house to buy the lot of them? No, but as long as the event used footballs disappear, maybe I will be less focused on it.

Sticker Autos

We all hate sticker autos, we just do. Its been around since the earlier part of the decade, and it has become a staple of getting a product out. Its become so bad that Topps hasn’t produced an on card high end set for 2 years (material signed cards don’t count).

Why do they exist? Well, planning and means tend to be the answer, and here is why. In order to get cards signed, you need to have the cards, period. Most sets arent produced early enough to be signed by the players, and that means that they need a backup plan. Think about it this way, do you think a player has time to sign his cards during the season? Probably not as much. For baseball this leaves a minimal time to get things signed, and football a little more. You also need to have a rep at each signing, or at least someone to witness all the sigs. Yes, this is what it has come to. If you combine both of these things, you can understand how hectic it may get. Add in the economy, and all of a sudden SPA and Exquisite become much more impressive, and NT becomes less of an issue.

Redemptions

Another of the big evils of the industry. Most of the time these cards are filled, but more often then not, it takes a ridiculously long time to do so.

We all pretty much understand why redemptions happen, but maybe our hatred should be focused towards the athletes AND the manufacturer rather than just the manufacturer. Now, UD has taken a lot of flack for their redemption process, but at least they have done a ten fold better job then topps when things get fucked up. That’s the good thing. The bad thing is that most people don’t really understand how far in advance the cards have to go out. It’s a long ass time, and if you consider the time frame that the season runs through, it becomes ridiculous. Really, as with stickers, planning usually takes things to the next level, which I applaud UD for taking control and really getting their shit done.

Maybe one of the things we need is a more updated way of getting the info. Instead of “Athlete committed to signing soon,” give us a time frame for the signing – if there is one. If the player hasn’t scheduled one, let us know. Transparency is the gift of the gods, lets use it.

Patch Databases

Oh my god, what I would give to have an online patch database. Company A could scan each patch to be available for all collectors to avoid fakes. DLP has taken a step to institute marking the cards, but you cant see that before you buy on eBay.

In reality, even getting this done for Exquisite is next to impossible due to the way the product is manufactured and packed out. The people who would scan the cards are in a different state than the people who make the cards, which makes it very hard to get it sorted out. Add in that with some sets, scanning 400,000 different cards can be crippling to any workforce. It should just be a practice of those in the know to educate as much as possible about fakes, and pass along this mantra: “IF ITS TOO GOOD TO BE TRUE, IT USUALLY IS.” Plus with eBay having multiple versions of each card usually available, you are pretty much guaranteed that an acceptable one will come along eventually.

Customer Service

One of the biggest complaints of most collectors is a lack of customer service. Things don’t get fixed when they should be, and when they do it takes a long time.

Customer Service for any company is usually a focus, but most of the companies who succeed are gigantic. People like Disney, Google, and Apple, the leaders in customer service, have hundreds of thousands of employees. Companies like UD and DLP do not have enough manpower or money to invest tons of time and resources into customer service from what I imagine. My company has probably a quarter of the base that UD has for their customers, and yet our customer service takes up a whole building. Add in the growing number of problems from the secondary market, and you can imagine how a lack of people and resources will take its toll. Im guessing there is 25 people who work in customer service pre-drop, and now much less. We will just have to understand that it’s a tough time for everyone, and to give them a chance.

You guys all must be wondering why I decided to take the sides of the people who have shown continually that money is the only interest they have, but in reality I am starting to realize that my rage may have been pointed in the wrong direction on some of these issues, not all, but some. Besides, I wouldn’t say I am not any less angry about any of these things, just a little m
ore open minded. Maybe having the ability to take on the question in your mind is a good enough start.