Upper Deck posted the SPA photos today on their facebook page, and when I saw the post, my heart jumped. SP Authentic is my favorite set of the year, which means that its pretty much a holiday when I can see how its going to look. This year, I kind of had an initial poor reaction to the new design, but I think I have warmed up now. Of course, now that SP officially stands for “Smoky Players, ” ill let you guys see for yourselves why I had the initial reaction I did.
Category Archives: Upper Deck
Product Review: 2009 Upper Deck Football
In the battle for set collectors, Upper Deck is pretty late with their flagship product this year. The thought is maybe to go up against chrome, which could be possible with the type of product that this set is shaping up to be. For many, Chrome is king, including football, so UD has added a few elements to add some strength to their competition.
Design/Creativity
As with previous years, Upper Deck’s base design features full fledged game photos, something that makes this set pop. Instead of looking like fatheads pasted on a background, these players almost jump off the cards, which puts them miles ahead of sets like classics and prestige. Topps has also opted to use photos like this for their chrome and flagship sets, but the photography UD chooses for their cards tends to out do many of the best cards from their competition.
The base design is great regardless of the photography, and lends itself well to both horizontal and vertical orientations. It gives more opportunity for “HD picture box” like cards, and still focuses on simplicity rather than weirdly placed shapes and lines. I think if I was a set collector, I would love putting together this set just for the opportunity to flip through these cards.
They also included some throwback 3D cards like back in the day with Score and stuff, which as Kris described was “cool but cheesy.” I think its an interesting addition to the set, but not something I would go chase. Well, at least its not more of the same. Ill admit, I did have some fun taping about 8 of them to a piece of paper at the shop and tilting them back and forth to see the different pictures.
As for adding Premier into this set at one per case, it could not have been a better idea. The premier cards look great and should really be a chase for people like me who buy this product. I loved Premier as its own set, and now that it is being used to bolster the prowess of this low end set, I am pretty happy. Having them look like they are printed on footballs is a cool idea, and using gradients and foil in just the right way make these cards look ridiculously cool. I had some money set aside for a Harvin Chrome auto, but I may just go after a Premier instead.
When you think about the content of this product, its actually pretty nuts. Cuts, Premier cards, Rookies, Autos, and amazing looking base cards round this out pretty nicely.
The autos in this product have major ups and major downs. First, the Premier cards, as I have said, are beyond cool. They feature rookies and vets, which bring everything together nicely, but they are only 1 per case which makes me kind of feel left without a line. The iconic cuts havent changed since last year, but do feature some pretty cool subjects. Again, 1 per case.
The cards that are 1 per box, usually, are pretty awful looking, thus bringing this awesome train to a screetching halt. The signature shots this year look like they are produced with the wrong orientation, and the wrong way facing autos add an awkward twist to some awesome cards from last year. I think that if these cards had a better checklist and a better design, like the Premier ones, this set would attract that many more collectors. Instead we are left with a lazily designed card that will most likely grace the box you buy.
I know that every box cannot be a winner, but at least give me a card that features some of the fantasitc designs and photography from the base set.
Relic Cards
I really am not feeling the relic cards in this product, as the design looks very weird and forced. The rookies are in their NFL jerseys and we have swatches matching that, but the whole thing looks bad when put together. I would have liked a better attempt at these cards, but at least it isnt floating swatch city.
On the other hand, the UD Game jersey cards look pretty good, but again, just another plain swatch card in a sea of plain swatch cards. The design isnt bad, but its forgettable. At least with some of the other ones, there is a design you could pick out from miles away. If anything needs reinvention in this hobby, its swatch cards, and this is a perfect example.
Value To The Collector
If you are a set collector, this set definitely provides you with a great task to complete. It will continue to have value to those people regardless of the value of the autographs or relics. For everyone else, there really isnt much value here, other than the SP rookies and the extremely rare case hits. I would say that it would be much, much better to just go buy the singles of your favorite players, but really, it may be worth your time to wait for products like black and ultimate, which will give you more of what you want.
As a low end product, there is a specific audience that will love this set, though I give UD credit for at least throwing more shit in there for the people who fall outside that audience. However, the one good thing is that much like Chrome, the base RCs will definitely hold their value if you do end up with a good one, so a box wont be a total waste.
I think if you appreciate good, cheap, well designed fun, go buy a few boxes. Otherwise, just wait for a product that caters more to your type of audience. This isnt for hit collectors, and you will find that out when you pull a junk auto and two junk jerseys out of your box.
Overall Impressions
When you take in the product as a whole, its very well done with all its aspects. However, there are some glaring holes in my opinion, some holes that maybe a low end cannot fill. We will see with Chrome next week, but so far, it’s a pretty good showing.
If we take away nothing else from this set, its that a good design goes a long, long way. Pull up the checklist with pictures on the site and really see what I mean. It’s a very good education for companies that refuse to spend the time on putting a good offereing out there, and rather just stuff their cards full of needless relics.
2009 Product Leaderboard (SO FAR)
1(t). Upper Deck Football (3/5 GELLMANS)
1(t). UD Philadelphia (3/5 GELLMANS)
1(t). Topps Football (3/5 GELLMANS)
1(t). UD Icons (3/5 GELLMANS)
1(t). UD Heroes (3/5 GELLMANS)
1(t). UD Draft Edition (3/5 GELLMANS)
7(t). Donruss Threads (2/5 GELLMANS)
7(t). Donruss Classics (2/5 GELLMANS)
7(t). Donruss Elite (2/5 GELLMANS)
7(t). Playoff Prestige (2/5 GELLMANS)
7(t). Bowman Draft Picks (2/5 GELLMANS)
12. Score Inscriptions (1/5 GELLMANS)
13. Leaf Rookies and Stars (0/5 GELLMANS – NR)
First Look: 2009 Ultimate Collection Football
I cant believe its this time of year already, but we are getting Ultimate previews, and I love it. The cards have their ups and downs, but there are a few that look VERY cool. Still no word on what the rookie signatures are going to look like, but these mock ups will have to tide us over.
In The Times Of Great Douchebaggery, It Becomes Our Responsibility
Over the last year and a half, there has been a lot of stuff that I have written about in terms of the dark underbelly of the hobby. Much to the chagrin of a few people, Beckett has been the center of about 90% of it. I really dont think that people understand just how bad it can get, as its still unclear as to how far down the rabbit hole goes. Most people just think about it from a standpoint that its just a hobby and they dont care as long as they get whatever they usually do via ebay or the local shop. The issue is, that this hobby is one based on chance and random, so any dillution of those factors has an impact on anyone who participates in the purchase of cards. Therefore everyone should feel the effect with each card that is taken out of circulation.
One of the major pain points for people like me, is that the stuff that is given to people who have no business receiving it. Whether its product, swag, or just ad money in general, free stuff complicates everything, especially when you have done nothing to receive it. Since I first started up March 2007, Beckett has been the prime focus of my anger, mainly because of all of the stuff they do that compromises the integrity of their perceived place as THE hobby news source. Most of the time, with every product release, Beckett gets a box full of stuff to pass around to their lackeys, with wax being a main focus. I have gotten emails from former Beckett employees talking about all the stuff that comes through the door, and just how little of it actually makes it to the people its supposed to go to – you. So far this year alone, Beckett has received close to 50 boxes of product from companies that have actually made it onto video. There are many more that dont, according to my sources. This is completely frustrating to collectors once they find out how much money they are actually getting, in addition to the ad money for products in the magazine. Why is this acceptable for a “news source” to receive? It creates a huge problem.
Then we have the recent video, where Beckett has received a full case of Exquisite Basketball from Upper Deck. This is the first public box of Exquisite they have received from Upper Deck since the 2007 fiasco, despite the fact that we have been told a number of times that it wouldnt be happening again. When you think of the fact that a case of Exquisite can cost in upwards of $1,800, its a little bit more apparent how much money Beckett receives from the companies each year. I think this is a direct reflection of the companies themselves, as they should know better than to flaunt their subtle kickbacks to the magazine that can easily make or break a product. As for Exquisite, a product that features one of the lowest print runs of any product ever produced, it is also unfair to expect collectors to sit back and watch Beckett receive all they do, when so few of the cards actually exist. Its funny too, because they tell us how all these cards are going to be available for the public to win in contests, but I have yet to see how that is even remotely true. Sure, some the fifteen pulls of a lifetime and 1 of 1s they have pulled since 2007 have been given out to contest winners, but why are those enormous pulls even going to Beckett in the first place? What does that accomplish for the collectors in general? More and more are seeing through the practice of doing the video box breaks, so why even risk it?
Its become a disgusting display each time Hackler and the Giant appear on their vid player, as we can see the grease in the wheels being replentished with each turn. Its pretty much become a display of the constant arrogance and douchebaggery that Beckett displays every time. This is the same arrogance that makes them spit on the blogs saying they dont deserve the news, when in reality, many blogs are ten times the news source they are. On top of all of this, there is zero reason why Beckett cannot tap into the thousands of collector videos on youtube, or why the manufacturers cannot do the same. Video box breaks have reached a point of parody, as we have seen with “Packs to the People,” a feature created to break the monotony of the breaks. Based on that premise, Beckett’s breaks should go the way of the dodo as well.
As for the rest of the shipments that Beckett gets almost daily, its time for the general collector base realizes the giant conflict of interest at work. If Upper Deck decides that providing thousands of dollars worth of product in one shipment is worth the exposure when the boxes are broken for the world, its our job to continually voice our disapproval. Beckett has become an organization whose sole purpose is promote an agenda of certain interests that pad their bottom line. When you see that the only reason for their existence is to make money for the parent company, it becomes very clear that they have zero responsibility to maintain content that has informative purposes rather than advertisement purposes. Look down the product lines, and really see what is being sold to people. Is it information, or is it instead ways for the companies to garner more revenue on product sales resulting from what is laid out in the pages?
The one indisputable fact is this:
This whole situation is a double edged sword, bloodied by the wounds of the dishonesty displayed by both Beckett and the card companies. When the companies, like Upper Deck and the recent Exquisite break, send the boxes for Beckett to break, the collectors lose. Not just because the cards in those boxes are no longer available for collectors to pull, but because it creates an environment where people who dont know any better are preyed upon. Its obvious that Upper Deck didnt care how much backlash they would get from the people in the know, because they knew there would be thousands who would see it. Also, it may have begun to repair a damaged relationship with the magazine over relationships created with blogs like Wax Heaven and this one. Clearly Beckett didnt care about any voiced disapproval because they got those thousands to watch it and come to their site. Because of this, it is now our responsibility to call them out as publically as possible, just to show them the thousands who will now spread the word against their practices. I may only get 600 visitors here per day, but if 200 of those people tell one friend, and they tell another, you can see what I mean. Its time for you guys to really show what you are about.
A Great Day For Me
I was lucky to come home to two things in my mailbox that made me very happy. I had a slip to pick up the two boxes of SPA that I was going to break, and the slip for my Adrian Peterson National Chicle Redemption.