Ive seen some of the products Panini has coming, and it doesnt look like all of 2016 is as hopeless as the first part of the Panini calendar. This set is one of the designs that literally makes me wretch, and that’s on top of the fact that they decided to call this product “Phoenix” for some stupid reason. I know they are out of ideas, but man this is fucking horrid.

Here is some of the disaster in progress:

2016 Panini Phoenix Dak Prescott Auto Relic

2016 Panini Phoenix Ezekiel Elliott Auto Relic – These poses are hilarious.

2016 Panini Phoenix Carson Wentz Jumbo Relic Auto

2016 Panini Phoenix Sterling Sheppard Auto Relic /199

We have all the symptoms of a normal garbage product from Panini. Stupid ass posed photos, tons of foil, and a GIANT box for the shit ton of sticker autos all over this product. The design is so bad that I honestly dont know what they were thinking. I mean, its just to the point where I dont even have adjectives left to talk about my utter disdain for what they do with their middle of the year products.

At some point, they are going to realize that their lack of brand loyalty has to do with how poorly they approach the creation of a product. As good as Impeccable was, they have so many other reasons why that is the exception to the rule instead of the rule itself. When you think about it, that is just fucking sad.

We havent really seen the full slate of what is coming yet, but some of the goods do look good. Limited is basically SPA, Immaculate looks like Basketball, which remains their best looking product, Contenders is not a total batch of dried poop like it has been in the past. I hope they figure this out, because I just dont have the energy to continue doing this for 10 years.