Topps released info on a new set for 2010 this year, and all I can think about is how it is same shit different day. I have always said that the golden rule of Topps is that all mid to high end products should be ignored, because in most cases, Topps shows that they are incapable of designing a product that actually looks good. Although they believe they can trick the type of collectors who don’t value design to buy a product like this, especially through the inclusion of terrible looking booklet cards, Im not as easily fooled.

The most frustrating thing about Topps products in general, is that the design team always feels the need to border the components of the hits. All stickers have huge thick borders rather than seemlessly fitting into the overall layout, and from what we are seeing here, the borders have become so thick on some of the cards that they are starting to cover up the players themselves. Its completely terrible and draws away from a set that may actually be passable if Topps actually took hints from Upper Deck and Panini about how to use a sticker auto.

Right now, the prospects of the coming year’s success are dwindling, and when every set that Topps puts out starts to look the same, I start to wonder who is asleep at the wheel.